" " " " " "
Why Routd

Here’s what we actually do. How it works. What clients say.

No pitch deck. No vague claims. Just an honest look at the problem Routd solves, how we solve it, and what happens after you sign. If it sounds like the right fit, there’s a demo at the bottom.

No obligation · Founder on the call · Live in 3–4 weeks
The problem

Same operation. Different morning.

Three scenes from your week. Before Routd on the left. After on the right.

Scene 01 · 05:47am

Your phone goes from fire alarm to silent.

Before: By 6am you’ve fielded twelve notifications and three calls. A driver’s stuck. A site’s late. HACCP’s missing. Your morning is already gone.

After: One notification. “42/42 sites stocked. All on time.” Your team’s already on it.

Without Routd
05:47•••• 5G
12 new alerts
! Van 03 stuck — Soho5:43
! Site 7 late5:45
! HACCP missing — Site 125:47
£ ULEZ charge — Van 035:49
+8 more alerts
vs
With Routd
05:47•••• 5G
All systems green
✓ 42/42 sites stocked. All on time.5:31
No action requiredYour team’s already on it.
Scene 02 · EHO at the door

From three days of folder digging to one tap.

Before: An audit means a frantic search through paper logs and spreadsheets — and you still hope nothing’s missing.

After: Every delivery’s temperature, photo and signature is auto-filed by site. The full audit pack is one tap away.

Without Routd
14:30•••• 5G
Searching… 2h 47m
! Soho — paper logNOT FOUND
! King’s Cross — sheetOUTDATED
! Canary Wharf — emailINCOMPLETE
vs
With Routd
14:30•••• 5G
HACCP audit pack · Mar 2026
✓ Soho · 31 deliveriesPDF
✓ Canary Wharf · 28PDF
✓ King’s Cross · 30PDF
✓ + 37 more sites
Scene 03 · End of month

Routes optimised. Zone charges absorbed. Not your problem.

Before: Overlapping routes, drivers crossing zones twice, and a ULEZ bill landing in your inbox every week.

After: AI re-routes in real time. Zone charges are priced into the contract. You never see a fuel card.

Without Routd
09:00•••• 5G
Monthly charges
ULEZ charges£2,286
Congestion charge£890
Duplicate routes+18% miles
Failed drops14 this month
vs
With Routd
09:00•••• 5G
Monthly summary
Zone charges£0 — absorbed
Route efficiency−26% miles
Failed drops1 this month
SLA adherence98%
What clients say

Words from the people already running on Routd.

Every quote below is real and attributed. No composite feedback.

“Consistent year-on-year improvement in performance, demonstrating a clear commitment to quality and reliability. Communication is excellent — prompt responses that help ensure our operation runs smoothly day to day. I would have no hesitation in recommending them to others looking for a dependable delivery partner.”
JS
John Snaith
Operations Account Manager · Caterlink
“Streamlined audit and reporting. Tangible cost reductions. It let us focus on enhancing the core service.”
SD
Supply Chain Director
Global Contract Caterer
“Empowered our team to make data-driven decisions. Instrumental in achieving our growth goals.”
HL
Head of Logistics
Multinational FMCG Brand
As seen in The Times · Yahoo Finance · AI Journal · MSDUK · Be Inclusive Hospitality
vs. doing it yourself

Most operators under-cost the in-house option by a factor of three.

Here’s what the full picture actually looks like.

DIY: BUILD IN-HOUSE The real cost, unfiltered
  • ×
    Fleet capex£40–80k per van, before running costs
  • ×
    Driver recruitment60,000 driver shortage in the UK right now
  • ×
    Zone chargesHitting every van, every day
  • ×
    Software stack£60k+ TMS licence + integrators
  • ×
    ComplianceHACCP plan needed for every single site
  • ×
    Your ops teamFirefighting 40% of their week
Routd: SWITCH IT ON One contract. Everything included.
  • Zero capexPay per drop. No fleet on your books.
  • AI-driven driver matchingMarketplace model. Not your hiring problem.
  • Zone charges absorbedPriced into the contract. Never your spreadsheet.
  • Dashboard, driver app, customer appAll included. Live in 3–4 weeks.
  • HACCP auto-captured per deliveryTemp, photo, signature. Auto-filed by site.
  • Ops team back to doing strategyRoutd handles the noise. Your team handles growth.
Want the full cost breakdown? We’ll send you the 12-page operator’s brief — the exact spreadsheet our clients use to make the case to their CFO.
Send Me The PDF
Size your operation

See the scale of your operation in numbers.

Drag the sliders. We’ll show you your weekly drops, driver hours, audit events and customer touchpoints — and what Routd would replace if we ran it for you.

Sites you deliver to49 sites
Drivers in your fleet8 drivers
Deliveries per site / week5 ×/wk
✓ Per-driver pricing   ✓ Unlimited team logins   ✓ Live in 3–4 weeks
245
Drops per week
12,740 annually across your estate
98
Audit events per week
Temp logs, photos, signatures — all auto-filed
320
Driver hours per week
Optimised across 8 drivers
245
Customer touchpoints / week
Live ETAs and notifications across 49 sites
That’s 245 drops Routd would handle for you.
FAQ

Things every ops director asks before they pick up the phone.

Tap any question to expand.

What’s the difference between Routd SaaS and Routd Logistics?+

SaaS is software you implement and manage yourself. Logistics is an end-to-end service — we run the fleet, the drivers, the compliance and the reporting. One contract, one number to call.

How quickly can Routd be implemented?+

For an off-the-shelf solution, typically three to four weeks. If your operation needs tailored configuration, we’ll scope that on the demo call and give you a realistic timeline before you sign anything.

How does pricing work?+

SaaS is priced per driver — not per user. Unlimited team logins are included on every plan. Logistics is bespoke, costed against your routes, drops and geography. We’ll model it on the demo call.

Does Routd work for a small fleet?+

Yes — both small and large. You select the number of licences to match your driver count. Plans can be changed quickly as you grow.

Can Routd be built around a specific pain point?+

Yes. Our developers take a hands-on approach — they’ll work with you to understand your critical challenges and build a solution around them.

From Sign-Off To Go-Live

If any of that sounds familiar, let’s talk.

Book a 20-minute demo and we’ll tailor it to your operation. No pitch deck. Founder on the call. And if we’re not the right fit, we’ll tell you that too.

Step 01
Book a 20-min call
Tell us your estate. We’ll tell you on the call whether Routd is the right fit. No obligation.
Day 1
Step 02
We model your estate
Routes, drops, zones, audit load — side by side with your current spend. You see the numbers before you sign.
Week 1–2
Step 03
We take it over
Drivers onboarded, routes optimised, dashboard live. Parallel run for a week, then cut over. No interruption.
Day 30

Free · No Obligation · No Upfront Commitment · Live In 3–4 Weeks

← Back to homepage